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The Journey from Kernel to Flake

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The Journey from Kernel to Flake

Corn, also known as maize, is a large grain plant domesticated by indigenous peoples in Mesoamerica approximately 9,000 years ago. In 1906, the Battle Creek Toasted Corn Flake Company was founded by W.K. Kellogg, who was the first to develop flaked corn. The process used back in the day remains largely unchanged today.

Seeds are then planted two inches deep into the soil. This is one of the most pivotal times, as any mistakes will affect the entire year's crop.

It starts with a seed. In April, farmers till and level their land in preparation for growing the new crop. Seeds are then planted two inches deep into the soil. This is one of the most pivotal times, as any mistakes will affect the entire year's crop. After germination, farmers add three important nutrients to the soil (nitrogen, phosphorus and potassium) to help the corn plants grow. A growth spurt. In early June, the corn enters a grand growth stage, growing from 10 inches to five feet in only 30 days. During this time, the field takes on a dark green or blue green color. This period of rapid growth continues until pollination. Flowering. Pollination occurs during the corn's flowering stage. The ear shoot, including the corn silk growing out of the ear is the female flowering structure and the tassel on the top of the plant is the male flower. Kernels develop when a piece of pollen lands on a silk – and there is one piece of silk for each kernel on a cob. 

After careful inspection, each kernel is split and put through a series of wetting, sifting, and rolling steps to create flaking grits.

Harvest time. About 60 days after the silk first appears, corn is ready for harvest. At this time, the corn's silk has turned brown and the fluid in the kernels is milky (farmer's test this by exposing the ear and puncturing a kernel). Harvesting usually occurs in October to early November. Off to the mill. Milling is a crucial step when the germ and the bran layers are removed to produce and edible kernel. After careful inspection, each kernel is split and put through a series of wetting, sifting, and rolling steps to create flaking grits – which are known as "the sweetheart of the corn". Let's get cooking. Finally, the corn grits are cooked with lightly sweetened malt flavoring (made by extracting the flavor components from barley and corn) and then partially dried. They're then rolled out to become a flake ready for toasting. Typically, the simple process of cooking corn flakes takes less than two hours. Once cooked, the flakes are packaged into the familiar Kellogg's Corn Flakes box and shipped.

TONY RECRUITS SUPERSTAR SHAQ TO GIVE MIDDLE SCHOOL ATHLETES A ONCE IN A LIFETIME SURPRISE

Game-Changing Mission Tiger™ Donation Will Provide Safe Court, Equipment and More to Help Kids Play When Sports Return

What started as a simple video conference call between Philadelphia middle school athletes and their coach turned into a true game changer today, thanks to a surprise appearance by Tony the Tiger, Shaquille O'Neal and Candace Parker. As part of the ongoing Mission Tiger campaign to help save and improve middle school sports nationwide, this legendary trio joined the video call to deliver a donation to the athletes at Philadelphia's Young Scholars Charter School to help them get back in the game when sports resume.

The latest Mission Tiger recruits, superstars Shaquille O’Neal and Candace Parker team up with Tony the Tiger to “crash” a Philadelphia middle school’s video team meeting to announce a game-changing surprise donation. Young Scholars Charter School student Donald Smalls is just one of the many kids that will be impacted by the donation that will build a safe, on-campus court for kids to play on when sports return.

Life without sports seems strange now, but it's a familiar feeling at Young Scholars Charter School. Three years ago, the school had no sports at all. Coaches and administrators quickly saw the benefits when they introduced sports programming for students, but with limited resources and budget uncertainties ahead, the program faces challenges. That's why Mission Tiger stepped up to help provide critical resources to ensure the Young Scholars Charter School students can play once again when sports return.

Shaq, Candace and Tony delivered the news during a video conference between players and coaches, which prompted cheers and more than a few tears. Not only did the kids get a chance to snag some valuable tips from basketball legends for summer training at home, they learned the Mission Tiger donation will allow their school to build a brand-new sports court. The Young Scholars teams have no on-site facilities, and this new dedicated area will be a safe space for students to play and train. Mission Tiger will also provide all teams with new uniforms and equipment, plus cover the cost of facility fees to avoid canceled games or even entire seasons of league play.

"As parents and true believers in the power of sports for kids, this has been a tough time," said Brant Wheaton, marketing director of Kellogg U.S. ready-to-eat cereal segment. "Sports are vital to teaching leadership, teamwork and confidence in kids. That's why Mission Tiger is here to ensure that when sports return, students like those at Young Scholars Charter School will have the resources needed to keep playing like tigers."

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